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Business Details
16 Years
experience
Your Trusted Insurance Broker for SMEs in the UK
Established in 2010, we are a specialist insurance broker dedicated to serving UK SMEs, including tradesmen, local businesses, couriers, and van owners. Our success stems from combining cutting-edge technology with a customer-centric approach, enabling us to offer tailored insurance solutions and self-service platforms. With over 100,000 clients and recognition as a top 40 UK insurance broker, we prioritise value for money, a wide product range, and partnerships with leading insurers. Our IT-driven systems deliver seamless quote journeys, automated adjustments, and industry-leading user experiences.

Headquartered in Guildford, we operate across the UK with offices in Southampton, London, and South Wales, supported by a loyal team of 170+ staff. Our philosophy centres on innovation, technology, and exemplary service, reflected in our 9,000+ five-star reviews. We hold authorisation from the Financial Conduct Authority and maintain a strong digital presence through brands like Van Line Direct and Van Compare Direct.
Services
Van Insurance SME Commercial Insurance Car Insurance Bike Insurance Home Insurance
Details
  • Year established: 2010
Highlights and features
  • We serve over 100,000 UK van insurance customers with tailored solutions.
  • Our FCA-authorised status ensures compliance with rigorous financial regulations.
  • We pioneered a self-service portal for policy adjustments without human interaction.
  • Our SME-focused approach covers trades, couriers, and commercial businesses comprehensively.
  • We combine advanced IT systems with 10+ years of industry expertise.
Associations and certifications
  • Financial Conduct Authority
What people say
Superior customer experience Best user experience Competitive prices Industry-leading apps Highest conversion rates
Services
Van Insurance
Specialist van insurance tailored for tradesmen and couriers, offering comprehensive coverage and competitive pricing. Our policies include breakdown assistance, legal protection, and flexible payment options. With market-leading expertise, we ensure SMEs receive optimal protection for their commercial vehicles.
SME Commercial Insurance
Customisable commercial insurance solutions for SMEs, covering property, liability, and business interruption. We partner with leading insurers to provide risk assessments and claims support. Our digital platform enables easy policy management and real-time adjustments for evolving business needs.
Car Insurance
Competitive car insurance policies for private drivers, featuring no-claims bonuses and optional add-ons. Our self-service portal allows policyholders to update details or make mid-term adjustments instantly, ensuring flexibility and control over their coverage requirements.
Bike Insurance
Tailored bike insurance with coverage for theft, damage, and third-party liabilities. Policies include breakdown recovery and discounts for secure storage. Our platform provides instant quotes and 24/7 customer support for motorcycle owners across the UK.
Home Insurance
Comprehensive home insurance protecting against fire, flood, and theft, with options for buildings and contents. We offer flexible excess levels and claims assistance. Our digital tools enable policyholders to manage coverage details and submit claims efficiently online.
Questions
What types of insurance do you offer?
We provide van, car, bike, home, and SME commercial insurance, along with white-label solutions for businesses.
How can I manage my policy?
Our self-service portal allows policy adjustments, claims submissions, and document access 24/7 without needing agent interaction.
Are you regulated by the FCA?
Yes, we are authorised and regulated by the Financial Conduct Authority under reference number 06837377.
Do you cover UK-wide locations?
Our services are available nationwide, with offices in Guildford, Southampton, London, and South Wales.
How quickly can I get a quote?
Our automated systems provide instant quotes within minutes using our high-conversion online journey.
Can I make mid-term policy changes?
Yes, our self-service platform enables instant mid-term adjustments without requiring phone calls or emails.
Reviews (6)
Jamie Rogers
Feb 25, 2022 Report
Brilliant service, quick simple process from start to finish. before you sign up anywhere else, speak to these guys! they can save you a tonne of money like they did with me! one very happy customer :
Calibabaa Cb
Feb 21, 2022 Report
Excellent service. Always happy with the way the staff treat me and the service providedwould definitely recommend!
Paul Turner
Feb 19, 2022 Report
Fantastic company! Professional and pleasant staff who helped me get a great deal on my van insurance. 10/10 highly recommend
Joseph Heater
Feb 19, 2022 Report
Very happy with the quote I have been offered for my van insurance. Quick and friendly service 5 stars
Sam Slingsby
Feb 13, 2022 Report
The simplest motor insurance policy I've set up in the last 10 years, details explained very clearly and the MyPortal app makes it extremely simple to check my documents and make changes.
Phil Hemminghough
Feb 10, 2022 Report
Van Line Direct is who this business trades as and there are no humans answering phones just 'bots' unless you find this Head Office number. There are hidden charges to everything which even the phone operators can't explain as well as 30% premium hike if you choose to pay monthly! Avoid and go to a more reputable agent with more transparency.