Business Details
Trusted Gaming Prize Insurance Solutions in London
Established as a leading risk management company with over 30 years of expertise, we specialise in providing tailored insurance solutions for gaming, promotions, and contests. Our team partners with global gaming companies, brands, and marketing agencies to mitigate financial risks associated with high-value prizes, ensuring clients can offer jackpots without compromising balance sheets. Regulated by the UK Financial Conduct Authority and operating as an approved Lloyd's Broker, we combine secure technology with industry knowledge to deliver peace of mind.Our services span prize insurance, risk-free games, sports coverage, lottery solutions, and promotional marketing, supported by a dedicated team with decades of experience. We pride ourselves on fostering long-term relationships with clients and partners, underpinned by transparency, compliance, and a commitment to innovation. With a track record of covering over 10 billion in prizes, we remain at the forefront of the gaming and insurance industries.
Services
Prize Insurance
Risk-Free Games
Sports Coverage
Lottery Services
Marketing
Highlights and features
- We have over 30 years of experience in gaming risk management.
- Our tailored insurance solutions cover prizes up to $1 billion.
- We partner with global gaming giants and marketing agencies.
- Regulated by the UK Financial Conduct Authority for compliance.
- Our team delivers bespoke promotional strategies to boost engagement.
Associations and certifications
- Financial Conduct Authority
- Lloyd's Broker
Services
Prize Insurance
Our prize insurance solutions enable businesses to offer high-value jackpots without financial risk. By transferring liability to us, clients can attract more players with multi-million-pound prizes, secure in the knowledge that we and our underwriter partners cover payouts. This service is ideal for gaming operators, lotteries, and promotional campaigns seeking to boost engagement and profitability.
Risk-Free Games
We specialise in insuring risk-free games, allowing operators to create high-impact, engaging experiences without balance sheet exposure. Our solutions cover pay-to-play and free-to-play formats, including scratch cards, lucky wheels, and custom games. This service ensures businesses can innovate with confidence, knowing potential jackpot payouts are fully insured.
Sports Coverage
Our sports coverage extends to prediction contests across football, horse racing, NFL, NBA, and eSports. We design bespoke insurance policies to protect operators from large payouts while enabling fans to win substantial prizes. This service enhances profit margins and audience engagement for sports-related promotions and tournaments.
Lottery Services
We provide prize insurance for national lotteries, free-to-play draws, and FinTech customer acquisition campaigns. Our solutions allow operators to offer larger jackpots, increasing ticket sales and player retention. By mitigating financial risk, we help lottery brands maximise profitability and market reach.
Marketing
Our marketing team offers channel-specific strategies to enhance gamification and player engagement. With over 20 years of experience, we help brands acquire and retain customers through targeted promotional techniques. This service ensures campaigns remain budget-efficient while driving long-term customer loyalty.
People
Matt Butcher
Managing Director
Matt joined Pims Sca in 2002 and has driven business growth through innovative solutions. He specialises in gaming and sports promotions, with a focus on expanding client sales and exploring new markets, including potential Alpine operations.
Ria Lewis
Account Director
Ria has supported clients with insurance solutions since 2011, managing fixed-fee and over-redemption cover. A CII and IPM-qualified expert, she oversees professional indemnity insurance and provides strategic guidance for promotional campaigns.
Katie Shean
Senior Accounts Manager
Katie has managed accounts and office operations since 2005, building strong supplier relationships. Her expertise ensures seamless financial processes, supporting the company's operational efficiency and long-term client partnerships.
Questions
What types of prize insurance do you offer?
We cover pay-to-play and free-to-play games, including lotteries, slots, sports contests, and custom promotions, with prizes up to $1 billion.
How does prize insurance benefit my business?
It allows you to offer high-value jackpots without financial risk, attracting more players and increasing revenue while we cover potential payouts.
Are you regulated by UK authorities?
Yes, we are authorised and regulated by the UK Financial Conduct Authority for general insurance distribution activities.
Can you insure sports prediction contests?
We provide coverage for sports contests across football, horse racing, NFL, NBA, and eSports, ensuring profit margins and audience engagement.
How do your marketing services support campaigns?
Our team uses tailored promotional strategies to boost player numbers, loyalty, and campaign success, leveraging over 20 years of industry experience.
