Business Details
27 Years
experience
Specialist Car Insurance for Every Driver
Established in 1999, we are a specialist motor insurance broker with over 25 years of experience serving niche markets. Our approach combines cutting-edge technology with personalized service, ensuring clients receive tailored policies rather than generic solutions. We work with a panel of over 20 leading insurers to secure competitive rates for young drivers, convicted drivers, van operators, and motorbike enthusiasts. Our team of insurance specialists and car enthusiasts prioritises customer needs, leveraging deep industry knowledge to address challenges faced by drivers with complex requirements. With a track record of over 1 million policies sold, we maintain a commitment to innovation, affordability, and exceptional service.Our Wolverhampton-based headquarters supports nationwide operations, reinforced by partnerships that enable us to deliver quality coverage across diverse market segments. We actively contribute to community initiatives, having raised over 40,000 for charities, while maintaining regulatory compliance under the Financial Conduct Authority. Our brands, including A Choice and Aura, extend our reach to learner drivers and telematics-based policies, ensuring comprehensive solutions for modern motoring needs.
Services
Young Driver Insurance
Convicted Driver Coverage
Van Insurance
Motorbike Insurance
Telematic Policies
Details
- Year established: 1999
Highlights and features
- We have over 25 years of experience in specialist motor insurance.
- We work with a panel of 20+ leading insurers for competitive rates.
- Our telematic products reward safe young drivers with tailored policies.
- We provide coverage for high-risk drivers often excluded by mainstream insurers.
- Our team combines car enthusiasm with insurance expertise for personalized service.
Associations and certifications
- Financial Conduct Authority
Services
Young Driver Insurance
Specialist insurance for drivers aged 17-25, offering competitive rates through tailored risk assessment. Our policies reward responsible driving behaviour and provide flexible coverage options for new motorists. We address the challenges young drivers face in securing affordable insurance through partnerships with leading insurers.
Convicted Driver Coverage
Tailored policies for drivers with convictions, including points, bans, or previous claims. We work with insurers specialising in complex cases to provide fair pricing and comprehensive protection. Our approach ensures drivers with adverse records can access necessary coverage without excessive premiums.
Van Insurance
Comprehensive insurance solutions for private and commercial van users, including customisable options for tool storage, goods in transit, and multi-purpose use. We cater to both personal van owners and tradespeople requiring specialist coverage for their business operations.
Motorbike Insurance
Specialist policies for motorbike owners, covering various bike types and rider experience levels. Our offerings include track-day coverage, classic bike protection, and telematics options for younger riders. We understand the unique needs of motorcyclists in risk assessment and premium structuring.
Telematic Policies
Technology-driven insurance using driving data to reward safe behaviour, particularly for young drivers. Our telematic systems monitor journey patterns and driving habits to offer fair pricing based on actual risk. This approach enables lower premiums for responsible motorists through evidence-based assessment.
People
Mark Woods
Co-Founder
Co-founded Premium Choice in 1999 with 50+ years combined insurance experience. Focuses on strategic partnerships with insurers to expand niche market coverage while maintaining customer-centric service standards.
Richard Dornan
Underwriting and Business Development Director
Leads business expansion initiatives and underwriting strategies. With 25+ years in specialist insurance, he has driven growth into new markets while maintaining the company's core focus on tailored client solutions.
Questions
What types of specialist car insurance do you offer?
We provide insurance for young drivers, convicted drivers, van operators, motorbike enthusiasts, and those with non-standard claims histories through tailored policies.
How do you help drivers with convictions get insurance?
We work with insurers specialising in complex cases to offer fair pricing and comprehensive coverage for drivers with points, bans, or previous claims.
What is telematic insurance and who benefits most?
Telematic policies use driving data to reward safe behaviour, particularly benefiting young drivers through fair pricing based on actual risk assessment.
How do you ensure competitive pricing across niche markets?
Our partnerships with 20+ leading insurers and 25+ years of specialist experience enable us to negotiate competitive rates while maintaining coverage quality.
Can I get van insurance for both personal and business use?
Yes, we offer comprehensive van insurance covering private use, tradesperson requirements, and multi-purpose commercial applications with customisable policy options.
