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Aviva PLC The Group Executive Committee is made up of our executive directors and senior executives. Diverse and inclusive leadership brings a range of perspectives and challenges, which contribute to better decision making. Our people are Aviva. They are focused on delivering our purpose and making things better for our customers and colleagues. Our brand positioning, 'It takes Aviva' is derived from our Purpose.

It demands Aviva acts as industry leader and ultimately becomes the UK's 'go-to customer brand'. As we adjust to a new ways of working, we continue to support our communities, colleagues, and customers.
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Latest news, research, features and insights - plus social media links, photos and downloads. Aviva is giving customers the ability to communicate using British Sign Language (BSL) when calling the company through a new partnership with interpreting service SignLive. Millions of households are turning to repairs and renovations, rather than replacements, a new study reveals.
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